NAVIGATE CONSULTING - TAKING YOU WHERE YOU WANT TO BE

Training

All of these courses are designed to last a day. They are a mix of learning, discussion and experiential group exercises. They are practical and pragmatic, with delegates able to take away practical tools, skills and techniques that they can use straight away without investing in expensive technology or software. All courses have been run in the UK & across EMEA. Training programmes can be created on a bespoke basis or you may wish to run one of the following existing courses within your own organisation:

Some recent delegate quotes from training & speaking engagements:
"Firstly, may I say the presentation last week was excellent, I particularly liked the way you theorised the new Web 2.0 into a very useful model"
"Thank you for this wonderful class. I enjoyed it, although I didn’t do all my homework assignments! I did learn some great tips"
"Thanks to you guys.  Extraordinary class; I’ve learned a lot and best of all, excellent sharing of best practices and lessons learned. 

"The American Idol example of the 4 step relationship marketing process was probably my highlight of the two days. It was something i could really see us using with our digital comms planning so it's fantastic to be able to share that with the team. And we're using Hillary Clinton's website as a great reason for our expansion into social networking too."


Marketing in a Digital World

This is a new course, developed for Microsoft & 3M, which explores the implications of web 2.0 and the changes in how people now use the web. This covers search, blogs, communities, viral, virtual worlds, behavioural targeting, user generated content and social media.

This is the cutting edge of digital marketing training & is the course that is most in demand with my clients at the moment

Blogging & Communities Deep Dive
.

This is a practical one day session, which helps people to formulate a strategy for influencing the influencers in your industry, as well as creating and building your own blogs and communities.

Implementing CRM Programmes

  • How to create an end to end CRM programme
  • How to decide who gets what communication, at what time
  • How to integrate existing brand and operational communications
  • How much to invest in each customer or prospect
  • How to build the business rules that drive the programme
  • How to set objectives and measure succes 
CRM & Data Management
  • The key stages of a CRM programme
  • How to identify, understand, retain and develop customers
  • The differences between satisfaction and loyalty
  • Using event driven marketing to personalise the customer experience 
Segmentation Tools & Techniques
  • How to segment consumers or business customers or prospects
  • Demographic segmentation
  • Attitudinal segmentation & need states
  • Behavioural segmentation
  • Value based segmentation
  • Firmographic segmentation
  • Which technique should be used and when
  • How to combine segmentation techniques to build a targeting model
  • Where to start the segmentation process 
Data Driven Marketing
  • How to use data to help you to profile customers
  • How to develop insights
  • How to build predictive models
  • How to measure your direct activity 
B2B Direct Marketing
  • The key differences between B2B and B2C marketing
  • How to maximise your success within the B2B buying process
  • The key B2B creative challenges
  • Improving response in digital and traditional direct marketing
  • Evaluating creative work 
Innovative Direct Marketing
  • How to improve the key elements of Direct Marketing
  • Reviewing recent award winning campaigns
  • Improving campaign timing
  • Improving your targeting, using the latest data tools
  • Developing more relevant and personal propositions
  • Using the latest digital techniques and tools, such as viral, blogging and communities 
Online Marketing
  • How to use each of the digital channels and tools available to build customer relationships
  • eCRM strategies
  • Improving the results from your email campaigns
  • Viral marketing
  • Blogging & communities
  • The role of digital in internal communications
  • Measuring digital work 
Internal Communications
  • Internal CRM process
  • Segmenting internal audiences
  • Developing your internal brand and proposition
  • Adapting the proposition for each audience
  • Tools and techniques available for internal communications
  • Internal communications channels including digital, ambient & experiential
  • Measuring internal communications
  • Best practice examples
5th September 2010 Search


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