Case Studies

Project: Victim & Witness of Crime Communications Consultancy
Deliverables: CRM Consulting
Sector: Public Sector
Client: Police

The public’s perception of the police is driven by their experiences. Dissatisfaction is caused by failing to keep the public informed of the progress of their case or not managing their expectations when they first report a crime. Surrey Police needed advice on how to communicate in a more relevant and professional manner with the public.

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Project: Crime Prevention Campaigns
Deliverables: Targeting & Comms Strategy for DM Programme
Sector: Public Sector
Client: Surrey Police

How can you reduce crime, or at least demonstrate to the public that the police are pro-actively trying to reduce crime? Crime prevention initiatives are often reactive such as officers being deployed after a crime has occurred, advising the public on how to avoid becoming a victim again.

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Project: CRM Training for Microsoft Academy
Deliverables: Training
Sector: Technology
Client: Microsoft UK & EMEA

Marketing training is often ad hoc and inconsistent across the organisation. The Microsoft Academy is a programme which ensures that all marketers are measured against the same competencies and then receive training which is appropriate for their role and aspirations. CRM training is a priority across EMEA.

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Project: Get Safe On Line
Deliverables: Targeting Strategy
Sector: Public Sector
Client: Cabinet Office & Microsoft

Creating a targeting model that will satisfy all project stakeholders, to help each prioritise who to talk to as well as what to say to them.

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Project: Corporate Executive Programme
Deliverables: Comms Strategy, Conference Speaking & Facilitation
Sector: Security
Client: Forum of Information Security & Response Teams (FIRST)

FIRST is a well established industry forum. Its members are global corporations who share similar concerns about information security and corporate risk. The Corporate Executive Programme is designed to bring these key issues to the hearts and minds of senior executives in these organisations.

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